角° || Jiao°

Bachelor of Arts in Applied and Media Arts
Annual Exhibition of Students' Works 2010

http://www.speed-polyu.edu.hk/jiao2010/
http://www.facebook.com/event.php?eid=276943686019

7th - 21st March 2010
(10am ~ 8pm daily)

5/F Pao Galleries, Hong Kong Art Centre, Wan Chai, Hong Kong.

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應用及媒體藝術文學士二零一零學生作品年展以「角° || Jiao°」為題，「Jiao」是「角」的國語拼音，我們透過一個不同的拼音系統來表達「角度」這個意念，藉以啟發人們以多角度觀察事物和思考。為配合是次主題，我們特意設計了多個不同的「角」字，讓公眾可從不同角度觀察字體的變化，及由此產生不同的聯想。

我們每人都有自己認同的一套文化和信仰，物質固有的本義是難以被其他事物取締。透過這課程，我們學會從設計者的觀感出發，以主觀及客觀的角度去界定及分析問題，從而提供最佳的解決方案來迎合使用者的需求。

這課程令我們明白到設計的深層意義，就是將個人的主觀思維結合大眾的客觀觀感，再從客觀的分析演化至主觀的設計解決方案。設計的誕生在於解決問題，作為設計師，我們的角色正是發掘問題的根源，從不同角度觀察，配合多向性的思維方式找出解決問題的最佳方案。

俗語說：「太陽底下無新事」，但這並不代表所有事物均一成不變，要打造出成功的設計方案，關鍵在於我們如何闡釋問題，以及能否從不同角度，將設計意念轉化成公眾明白的視覺語言。

Jiao°, pinyin of the word “perspective” in Mandarin, captures the main theme of the Bachelor of Arts in Applied and Media Arts Annual Exhibition of Students’ Work 2010. A different transcription system is used to present the concept of “different perspectives” - to inspire people to learn, to observe and to think through taking different points of view.

To tie in with the theme, a special graphic design has been applied to the word “Jiao” in Chinese character
allowing people to perceive the character in different angles and showing different images according to their own interpretations.

As everyone is attached to his/her own culture and beliefs, the essence of materials may not be retouched because of their nature of existence. What we have learnt from the programme is that, as a designer, we should have critical thinking and analytical ability in both subjective and objective ways to address the needs of the users.

The programme also enables students to better understand the process of design from subjective individual ideas to objective public acceptance, and how both interact with designer’s personal style and point of view.

The Cantonese saying goes, “There is nothing new under the sun”. The crux of working out a design solution is how we could engage our creativity to perceive the issues and transform ideas into visual images, again, with different perspectives.

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Co-presented by:
PolyU SPEED
Hong Kong Art School

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Participating Students:

Alan Sheung / April Lee / Ben Kwok /
Carmen Chan / Cyrus Chung / Dez Leung / Doreen Chan
Faith Ng / Ivan Leung / Kit Poon / Kitty Kwok
Leona Wong / Nicholas Tse / Otto Leung
Raymond Lui / Tom Lau / Vikki Chung